Initially becoming popular thanks to the vintage Western movies, the cowboy look is now influencing modern pop culture and fashion. In the past few years, the Western style has managed to garner a lot of attention as a result of celebrities like Lil Nas X adopting it in their wardrobes.
Today, many modern fashion brands like Calvin Klein include different cowboy motifs into their collections. However, Wrangler is the brand that really manages to channel that genuine Western feel. Since it’s founding in 1904, the brand has been associated with rugged, fashionable denim and workwear, and it continues to be a mark of excellence today, providing classic items that strike a balance between practicality and style
Do you want to get that contemporary cowboy that turns heads?
Here are some of the most popular Wrangler clothes and accessories to help you create stylish and practical country-inspired outfits in 2025.
1. Wrangler Cowboy Cut Jeans
These jeans are all about making a statement. With the brand’s signature “W” stitching and tough build, the Cowboy Cut 13MWZ jeans set the standards for durable denim. Loved by everyone who appreciates timeless style, they feature a high-rise waist, bootcut legs, and reinforced pockets designed for everyday life.
Pair these jeans with a classic plaid shirt and sturdy boots for a timeless cowboy vibe. The high waist and bootcut are perfect for tucking into boots, allowing you to show off your footwear. A leather belt with a bold buckle adds an extra touch of rugged style to complete the look.
2. Wrangler 47MWZ Premium Jeans
The 47MWZ Premium jeans are all about comfort with their relaxed fit and stretch fabric that moves with you. Whether you’re working or heading out for the evening, these jeans blend style and ease.
The subtle stretch makes these jeans perfect for pairing with a casual shirt or a snug flannel. Throw on a leather vest or denim jacket for added Western flair. These jeans are versatile enough to be dressed up with a sharp shirt and boots or kept casual with sneakers for a laid-back cowboy style.
3. Wrangler Retro Jeans
If you’re after a more fitted silhouette, the Wrangler Retro collection offers you that vintage-inspired design. Sitting comfortably on the hips, these jeans offer just the right amount of stretch for all-day wear. The slightly tapered leg creates a refined yet cool look.
Keep things sleek by pairing these jeans with a tucked-in Western shirt or a fitted denim jacket. Leather ankle boots will highlight the slim cut of these jeans, making them perfect for a night out or a weekend rodeo. Add a simple fedora for a retro touch without overdoing it.
4. Wrangler Q-Baby Jeans
For women that like to channel the cowgirl look that offers perfect balance of style and practicality, the Q-Baby jeans have you covered. With a no-gap waistband and mid-rise fit, these jeans offer comfort and freedom of movement. Whether you choose a deep indigo or a well-worn faded wash, Wrangler denim forms the foundation of any Western-inspired look.
Pair these jeans with just about anything. For a feminine touch, tuck in a flowy blouse or throw on a cropped Western jacket. Cowgirl boots and a wide-brimmed hat complete the outfit, perfect for a day at the ranch or an evening with friends.
5. Wrangler Contrast Trim Western Flap Pocket Shirt
A cowboy look isn’t complete without the right Western shirt, and Wrangler’s snap-front shirts are the perfect mix of utility and style. The Contrast Trim Western Flap Pocket Shirt offers a tailored fit without being restrictive, with cotton twill fabric that holds its shape beautifully. The snap closures add that unmistakable Western vibe.
Pair this shirt with Wrangler jeans, whether you opt for Cowboy Cut or Retro. Roll the sleeves up for a more laid-back look, or leave them down for a sharper Western-inspired outfit. Add a pair of classic cowboy boots, and you’re all set to flaunt your country cool style.
6. Wrangler Nixon Embroidered Shirt
For those wanting something a bit bolder, the Nixon Embroidered Shirt features detailed stitching and contrast piping, exuding a cool, effortless vibe.
This shirt says, “I could wrangle a wild horse, but I’m just as happy with a good whiskey.”
Team it with a classic denim jacket for a layered look that’s sure to turn heads. The shirt’s striking will be even more emphasized when paired with dark jeans. Finish off the look with a cowboy hat and boots for the ultimate Western ensemble.
7. Wrangler 75th Anniversary Tooled Leather Belt
A quality leather belt is essential to completing the cowboy look, and the 75th Anniversary Tooled Leather Belt is a standout.
Its intricate embossed design and bold metal buckle make it a statement piece. Plus, the rich, vegetable-tanned leather improves with age, making it a piece that’ll last for years.
Pair this belt with bootcut jeans for an authentic country touch. It’s a great way to add personality to a minimalist outfit without overpowering it.
8. Wrangler Palmar Western Hat
The Palmar Western Hat, crafted from Guatemalan palm fibre, features a structured fit and wide brim to shield you from the elements. It’s water-repellent, retains its shape, and is made to last, making it both practical and stylish.
The hat can be the perfect statement piece of an outfit, especially when paired with neutral pieces like a denim jacket, simple shirt, and well-fitted jeans. This combination adds just the right amount of Western flair without being too flashy.
